Dinuka Lankaloka

Lead Product Designer

Helsinki, Finland
hi@dinuka.net

Lead Product Designer with 12+ years of experience in data-driven B2B SaaS, designing and scaling complex enterprise products. Strong background in end-to-end product design, with hands-on execution alongside leading design teams and design operations.

Specialised in design systems, product strategy, design maturity, and DesignOps, with experience shipping AI-powered, data-driven, multi-platform SaaS applications. Actively involved in evolving design teams toward AI-native ways of working, embedding AI into discovery, ideation, and delivery processes.

Known for setting high standards for quality, collaboration and design craft, while building strong, psychologically safe team cultures through leadership and mentoring.

A former developer and experienced public speaker, able to communicate effectively with engineers, product leaders and external stakeholders to align teams around complex problems and clear outcomes.

Strengths & Tools

Leadership

AI-native design

Product strategy

End-to-end design

Design systems

Design operations

Innovation

Research

Problem solving

Collaboration

Hiring and onboarding

Public speaking

Figma

Sketch

Photoshop

Framer

Illustrator

Zeplin

Github

HTML

CSS

Lead Product Designer

Basware

Apr 2025 - Present

Leading Basware’s design strategy, team and operations. With hands-on design involvement and driving the shift toward AI-native design and modern product development practices.

Senior Product Designer

Brella

Dec 2021 - Feb 2025

Leading the design operations while building features. Created and currently maintain the design system that powers the end-user facing side of the product. I build features independently with full end-to-end ownership working closely with the design team, stakeholders and outside partners.

Leading the design operations while building features. Created and currently maintain the design system that powers the end-user facing side of the product. I build features independently with full end-to-end ownership working closely with the design team, stakeholders and outside partners.

Product Design Lead

Trabeya

Sep 2020 - Dec 2021

Joined as the founding designer to build and lead a design team. I led the design for the company's core data-driven B2B product, seven AI apps and mobile apps. Created the design system from the scratch which served complex data-driven products catered to domain experts. I was regularly facing customers and prospects on understanding user needs and identifying pain points.

Joined as the founding designer to build and lead a design team. I led the design for the company's core data-driven B2B product, seven AI apps and mobile apps. Created the design system from the scratch which served complex data-driven products catered to domain experts. I was regularly facing customers and prospects on understanding user needs and identifying pain points.

UI & UX Designer

Green Tape

Sep 2020 - Sep 2021

End-to-end designed and shipped a B2B procurement product. Reporting directly to the CEO I designed the product from idea until market-ready. Built the design strategy, ensuring alignment with business goals, and educated engineering teams on effective design practices and design thinking principles.

End-to-end designed and shipped a B2B procurement product. Reporting directly to the CEO I designed the product from idea until market-ready. Built the design strategy, ensuring alignment with business goals, and educated engineering teams on effective design practices and design thinking principles.

UI/UX Designer & Frontend Developer

TWC Innovations

Dec 2013 - Sep 2019

Started mainly as a frontend developer with a bit of backend touch I soon pivoted to design. As the designer and one of the project managers I designed, led and shipped enterprise mobile applications, websites and SaaS solutions including a sales automation platform for FMCGs.

Started mainly as a frontend developer with a bit of backend touch I soon pivoted to design. As the designer and one of the project managers I designed, led and shipped enterprise mobile applications, websites and SaaS solutions including a sales automation platform for FMCGs.

Experience

Education

University College Dublin

BSc in Computer Science

Graduated with Second Class Honours. My undergraduate subjects included Algorithmic Problem-Solving, Matrix Algebra, Digital Systems and Data Structures. For the final project, I designed and created user interfaces for a Smart Home automation IoT application which allows the user to control lamps, ventilation and windows using an Android application.